Eva Villar Estudio

Lo primero que me vino a la cabeza fue poner el foco en el valor de la intervención humana y la cultura en nuestras vidas.
Por eso propuse al artista Juan Ugalde colaborar con el estudio en el proceso creativo y pintar estos carteles.
La intervención de Juan lleva más allá a los espectadores, a ese punto surrealista, al que sólo llegamos desde cualquier expresión artística, como puede ser la pintura, fotografía o el cine.

When the Film Festival proposed this project to me, I was very excited. Like any other citizen of San Sebastian, I feel very grateful to have the opportunity, year after year, to dive into all the proposals that the Festival brings us.
This illusion has been the essence of this project. It was necessary to communicate joy, in this post-pandemic moment. That is why I saturated the palette of colors that the Festival already had and synthesized the concepts we had to communicate as much as possible, in order to reach the citizens in a very direct way.

The first thing that came to my mind was to focus on the value of human intervention and culture in our lives.
That is why I proposed to the artist Juan Ugalde to collaborate with the studio in the creative process and paint these posters.
Juan’s intervention takes the spectators beyond, to that surrealist point, to which we only reach from any artistic expression, such as painting, photography or cinema.

Team:
Art Direction: Eva Villar.
Artist: Juan Ugalde.
Photography: Juan Herrero.
Vídeo: Unai Guerra.
Retouch: Javier Villalabeitia y Oscar Oliva.
Production: Photogune.

Press:
Diario Vasco, Mitxel Ezquiaga LINK
Europa Press, LINK
Hitza, Beñat Parra LINK
Festival de Cine, LINK
Diario Vasco, LINK
Cinemanía, LINK
Donostitik, LINK